Articles

Froot Loops by Kellogg’s

In Observations & Insights, Products on February 23, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Target: For kids.

Key Benefit: Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too.

Reason to Believe: Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Brand Positioning Statement:

For kids, Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too. That’s because Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Personal notes: 1) I have to say that determining the brand position for kids cereal is really tough. They market to their demographic (kids) more with graphics than with actual words. That doesn’t mean its impossible… just more difficult. 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

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