Articles

Honey Bunches of Oats by Post

In Observations & Insights, Products on February 25, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

Target: For everyone in the family.

Key Benefit: Post Honey Bunches of Oats is the honey-flavored, delicious and nutritious cereal that everyone can enjoy.

Reason to Believe: Post Honey Bunches of Oats has not only crispy, flakes of crunchy oats with a touch of honey, but it’s good for the heart with 0g trans fat, 0g saturated fat, and 0mg cholesterol, and has whole grain and 9 essential vitamins and minerals.

Brand Positioning Statement:

For everyone in the family, Post Honey Bunches of Oats is the honey-flavored, delicious and nutritious cereal that everyone can enjoy. That’s because Post Honey Bunches of Oats has not only crispy, flakes of crunchy oats with a touch of honey, but it’s good for the heart with 0g trans fat, 0g saturated fat, and 0mg cholesterol, and has whole grain and 9 essential vitamins and minerals.

Personal notes: 1) This is one of my favorite cereals. Also, I really like that they put the history of the cereal on the back of the box. I like learning about those kinds of things. Good job Post! 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

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