Articles

Cracklin’ Oat Bran by Kellogg’s

In Products on March 10, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Cracklin' Oat Bran cereal by Kellogg'sTarget: For adults who want to eat a healthy, sweet cereal.

Key Benefit: Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors.

Reason to Believe: Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Brand Positioning Statement:

For adults who want to eat a healthy, sweet cereal, Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors. That’s because Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

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