Posts Tagged ‘cereal bar’

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Nutri-Grain by Kellogg’s

In Products on March 3, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

Nutri-Grain Cereal BarsTarget: For people on the go who want to eat healthy.

Key Benefit: Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run.

Reason to Believe: Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Brand Positioning Statement:

For people on the go who want to eat healthy, Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run. That’s because Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)