Posts Tagged ‘cereal’

Articles

Cracklin’ Oat Bran by Kellogg’s

In Products on March 10, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Cracklin' Oat Bran cereal by Kellogg'sTarget: For adults who want to eat a healthy, sweet cereal.

Key Benefit: Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors.

Reason to Believe: Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Brand Positioning Statement:

For adults who want to eat a healthy, sweet cereal, Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors. That’s because Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Nutri-Grain by Kellogg’s

In Products on March 3, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

Nutri-Grain Cereal BarsTarget: For people on the go who want to eat healthy.

Key Benefit: Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run.

Reason to Believe: Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Brand Positioning Statement:

For people on the go who want to eat healthy, Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run. That’s because Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Honey Bunches of Oats by Post

In Observations & Insights,Products on February 25, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

Target: For everyone in the family.

Key Benefit: Post Honey Bunches of Oats is the honey-flavored, delicious and nutritious cereal that everyone can enjoy.

Reason to Believe: Post Honey Bunches of Oats has not only crispy, flakes of crunchy oats with a touch of honey, but it’s good for the heart with 0g trans fat, 0g saturated fat, and 0mg cholesterol, and has whole grain and 9 essential vitamins and minerals.

Brand Positioning Statement:

For everyone in the family, Post Honey Bunches of Oats is the honey-flavored, delicious and nutritious cereal that everyone can enjoy. That’s because Post Honey Bunches of Oats has not only crispy, flakes of crunchy oats with a touch of honey, but it’s good for the heart with 0g trans fat, 0g saturated fat, and 0mg cholesterol, and has whole grain and 9 essential vitamins and minerals.

Personal notes: 1) This is one of my favorite cereals. Also, I really like that they put the history of the cereal on the back of the box. I like learning about those kinds of things. Good job Post! 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Froot Loops by Kellogg’s

In Observations & Insights,Products on February 23, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Target: For kids.

Key Benefit: Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too.

Reason to Believe: Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Brand Positioning Statement:

For kids, Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too. That’s because Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Personal notes: 1) I have to say that determining the brand position for kids cereal is really tough. They market to their demographic (kids) more with graphics than with actual words. That doesn’t mean its impossible… just more difficult. 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Fruity Pebbles by Post

In Observations & Insights,Products on February 3, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Target: For kids.

Key Benefit: Fruity Pebbles by Post is the rice cereal with a big fruity taste and promotes healthy bones and teeth.

Reason to Believe: Fruity Pebbles by Post is a wholesome, sweetened cereal that is an excellent source of vitamin D which helps the body absorb calcium.

Brand Positioning Statement:

For kids, Fruity Pebbles by Post is the rice cereal with a big fruity taste and promotes healthy bones and teeth. That’s because Fruity Pebbles by Post is a wholesome, sweetened cereal that is an excellent source of vitamin D which helps the body absorb calcium.

Personal notes: 1) This is my wife’s favorite cereal. 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Trix by General Mills

In Observations & Insights,Products on February 3, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

It’s cereal time!!! :)

Target: For kids.

Key Benefit: Trix by General Mills has sweetened corn puffs that have fun, fruit-flavored swirls and are healthy too.

Reason to Believe: Trix by General Mills are naturally and artificially flavored and are whole grain & calcium guaranteed.

Brand Positioning Statement:

For kids, Trix by General Mills has sweetened corn puffs that have fun, fruit-flavored swirls and are healthy too. That’s because Trix by General Mills are naturally and artificially flavored and are whole grain & calcium guaranteed.

Personal notes: 1) I miss when Trix cereal was in fruit shapes and not just the boring balls. 😦   2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)