Posts Tagged ‘Kellogg’s’

Articles

Cracklin’ Oat Bran by Kellogg’s

In Products on March 10, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Cracklin' Oat Bran cereal by Kellogg'sTarget: For adults who want to eat a healthy, sweet cereal.

Key Benefit: Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors.

Reason to Believe: Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Brand Positioning Statement:

For adults who want to eat a healthy, sweet cereal, Cracklin’ Oat Bran is the perfect blend of crunchy oats and sweet flavors. That’s because Cracklin’ Oat Bran are made of golden oats sweetened with brown sugar, flakes of coconut, a dusting of ground cinnamon, a splash of vanilla flavoring, then sprinkled with nutmeg.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Nutri-Grain by Kellogg’s

In Products on March 3, 2011 by BrandAndPackageTheProduct Tagged: , , , , ,

Nutri-Grain Cereal BarsTarget: For people on the go who want to eat healthy.

Key Benefit: Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run.

Reason to Believe: Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Brand Positioning Statement:

For people on the go who want to eat healthy, Nutri-Grain is the cereal bar that is a healthy snack you can eat on the run. That’s because Nutri-Grain is made with real fruit and more of the whole grains your body needs and comes in individually wrapped packages that you can eat anywhere.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Froot Loops by Kellogg’s

In Observations & Insights,Products on February 23, 2011 by BrandAndPackageTheProduct Tagged: , , , ,

Target: For kids.

Key Benefit: Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too.

Reason to Believe: Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Brand Positioning Statement:

For kids, Froot Loops provides your kids with the best sweetened, fruit flavored cereal that is healthy too. That’s because Froot Loops cereal is made with natural fruit flavors, multi-grains, and is a good source of fiber.

Personal notes: 1) I have to say that determining the brand position for kids cereal is really tough. They market to their demographic (kids) more with graphics than with actual words. That doesn’t mean its impossible… just more difficult. 2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)