Posts Tagged ‘PepsiCo’

Articles

Sierra Mist by PepsiCo

In Products on March 2, 2011 by BrandAndPackageTheProduct Tagged: , , , , , ,

Sierra Mist sodaTarget: For lemon-lime soda drinkers.

Key Benefit: Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste.

Reason to Believe: Sierra Mist by PepsiCo, Inc. uses 100% natural flavors.

Brand Positioning Statement:

For lemon-lime soda drinkers, Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste. That’s because Sierra Mist by PepsiCo uses 100% natural flavors.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

Articles

Tostitos Chunky Salsa by Frito-Lay (PepsiCo)

In Observations & Insights,Products on February 16, 2011 by BrandAndPackageTheProduct Tagged: , , , , , , , ,

Target: For salsa lovers.

Key Benefit: Tostitos Chunky Salsa is all natural.

Reason to Believe: Tostitos Chunky Salsa is made with chunks of real vegetables.

Brand Positioning Statement:

For salsa lovers, Tostitos Chunky Salsa is all natural. That’s because Tostitos Chunky Salsa is made with chunks of real vegetables.

Personal notes: I think this brand’s shelf strategy is fascinating. Tostitos has chosen NOT to put their salsa next to all the other salsa brands but rather put it on the chip aisle. In fact, they are the only salsa on the chip aisle. This is brilliant! Talk about putting your product right where it’s likely to INFLUENCE a purchase! They also use special shelf displays which, I imagine, they provided the stores with. It’s not always the same display in every store but it is always differentiating. Pretty cool Tostitos! Good job Frito-Lay!

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)