Trix by General Mills

It’s cereal time!!!

Target: For kids.

Key Benefit: Trix by General Mills has sweetened corn puffs that have fun, fruit-flavored swirls and are healthy too.

Reason to Believe: Trix by General Mills are naturally and artificially flavored and are whole grain & calcium guaranteed.

Brand Positioning Statement:

For kids, Trix by General Mills has sweetened corn puffs that have fun, fruit-flavored swirls and are healthy too. That’s because Trix by General Mills are naturally and artificially flavored and are whole grain & calcium guaranteed.

Personal notes: 1) I miss when Trix cereal was in fruit shapes and not just the boring balls. 😦   2) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before!

What Is Brand Positioning?

For a company to sell a product well, amongst other things, they need know who will buy it and why. When you go to the store, you are bombarded with options, all claiming to be the best or the only one with this or that. This can be great for consumers like us or it can be over-stressing. If you’re willing to take the time to look at the product and maybe even pick it up, you may get the information you’re looking for to make your decision.

A product, or a brand, has to position itself so that when you look at it, you see the reason why YOU should buy it. If the brand is positioned well, it will appeal to you.

I find brand positioning fascinating and in this blog I will be reviewing a lot of brands’ positions as well as packaging and other things. I don’t pretend to be an expert but I do have experience in this. I hope you enjoy it and feel free to comment on my posts! 🙂