Target: For people who wash dishes by hand.
Key Benefit: Ultra Palmolive Antibacterial Hand Soap not only cleans your dishes to a sparkling shine but kills bacteria on your hands as you wash.
Reason to Believe: Ultra Palmolive Antibacterial Hand Soap has an antibacterial hand soap ingredient and removes tough grease while cleaning even the most difficult dishes and delivering a residue-free sparkle.
Brand Positioning Statement:
For people who wash dishes by hand, Ultra Palmolive Antibacterial Hand Soap not only cleans your dishes to a sparkling shine but kills bacteria on your hands as you wash. That’s because Ultra Palmolive Antibacterial Hand Soap has an antibacterial hand soap ingredient and removes tough grease while cleaning even the most difficult dishes and delivering a residue-free sparkle.
Personal notes: 1) I thought Palmolive has one of the best CAP designs of all the products you’ll see on the shelf. I think they’ve designed it to limit the runoff to the areas where you put your hand and thus get all sticky. Whoever designed that, kudos to you!!! 2) I derived this brand position from examining the package that I bought at the store.
I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! 
brand and package the product 
I use Palmolive Dish Liquid for washing bowls. Smell Not only wonderful but thoroughly cleans dishes. Leaves no residue or streaks. Even keep your hands nice and soft.