Posts Tagged ‘lemon lime’

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Sierra Mist by PepsiCo

In Products on March 2, 2011 by BrandAndPackageTheProduct Tagged: , , , , , ,

Sierra Mist sodaTarget: For lemon-lime soda drinkers.

Key Benefit: Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste.

Reason to Believe: Sierra Mist by PepsiCo, Inc. uses 100% natural flavors.

Brand Positioning Statement:

For lemon-lime soda drinkers, Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste. That’s because Sierra Mist by PepsiCo uses 100% natural flavors.

Personal notes: 1) I derived this brand position from examining the package that I bought at the store.

I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! :)

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