Target: For lemon-lime soda drinkers.
Key Benefit: Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste.
Reason to Believe: Sierra Mist by PepsiCo, Inc. uses 100% natural flavors.
Brand Positioning Statement:
For lemon-lime soda drinkers, Sierra Mist by PepsiCo is the lemon-lime soda that is refreshing and has a great taste. That’s because Sierra Mist by PepsiCo uses 100% natural flavors.
Personal notes: 1) I derived this brand position from examining the package that I bought at the store.
I appreciate comments from anyone and everyone, especially if you’ve worked on this brand before! 
brand and package the product 